As millions of people make a resolution to lose weight this year, 54 million overweight cats and dogs in the United States also are in need of shedding a few pounds for their health’s sake. Today, to help America’s beloved pets start their path to a healthier lifestyle, the American Veterinary Medical Association (AVMA), one of the most trusted authorities on animal health and welfare, and Hill’s Pet Nutrition, a leader in pet nutrition, launched the 2008 PetFit Challenge with a pop up pet health and fitness center at the Hollywood and Highlands in Los Angeles. As part of this challenge, the AVMA, Hill’s and celebrity fitness guru, Gunnar Peterson, along with the first participant, actress and model, Molly Sims and her two dogs, Chloe and Poepette, are pledging to help America’s pets lose 50 million pounds in 2008 — one of the biggest overall weight-loss challenges in America.

Point of Passion is the new must-see ad campaign launched by magazine publishing company Condé Nast Publications. It features various people from all walks of a fabulous life such as actors, designers, wedding planners, super-models, who capture the essence and spirit of each of their 27 print and online magazines.

The two that featured a dog (and a celebrity of course) are Molly Sims and Stanley Tucci

Thanks Gina for sending us this!

Molly Sims quite possibly has the two cutest yorkies I’ve ever seen. Chloe and Poupette joined Sims last Saturday to give hundreds of dogs and their owners something to chew by helping launch the new nationwide education campaign, Chew On This.

The initiative launched by PEDIGREE® Super Chew encourages safe, healthy chewing habits and helps dog owners tackle destructive chewing. Log on to TheHealthyChew for more information.

Supermodel-turned-actress, Molly Sims with her Yorkie dogs - Chloe and Poupette, will greet fellow pet owners and their pooches in front of a mound of traded-in chewed up toys, shoes and furniture - and will pose for pictures with her dogs.

Bring your chew happy pet and toss in chewed up items into a giant pile in return for a healthy option, while lining up to meet Sims and hear from renowned animal behaviorist, Andrea Arden.

New PEDIGREE® Super Chew - an innovative, safe and nutritious chew - will be sampled for your pet to uh, chew on.