Have you heard about this yet?

Remember when a full water bowl and a little dog food was all Fido needed? Now more companies are offering health food for pets, including vitamin-infused beverages.

The maker of RC Cola, Cott Corp., is unveiling the latest beverage line for dogs called Fortifido. It’s similar to the enhanced juices and drinks available for people.

The Wall Street Journal reports it’s a sign that even lesser-known companies are trying to grab a share of the estimated $43.4 billion-a-year pet industry. In 2007, Americans spent $41.2 billion in 2007, with $16.9 billion on food.

Wowza! I’m in the wrong business!

The company says Fortifido Water for Dogs comes in four in both 1-liter and 2-liter sizes.

The company is marketing one peanut-butter-flavored water fortified with calcium for healthy bones. Another fortified with zinc is for healthy skin and comes in a parsley flavor. The company is promoting a fresh breath variety enhanced with spearmint. The fourth variety, lemongrass flavored, has amino acids and minerals for healthy joints.

What do you think? Would you buy Fortifido for your Fido?

[Source] Thanks Janette for the link!