Cesar Millan, the renowned dog behavioral specialist and star of National Geographic Channel’s hit show Dog Whisperer with Cesar Millan, unveiled a new line of branded merchandise for dogs today, including organic dog food and other products and accessories at San Diego’s Global Pet Expo, the pet industry’s largest annual trade show.

Cesar Millan’s “Dog Whisperer” branded merchandise line is comprised of primarily organic, environmentally-friendly and stringently-tested dog products for all breeds and sizes. Each specially created product has been “signed-off” by Cesar himself, and all include “Cesar’s Tips,” which describe the proper use and benefits of each product.

Among the products in the “Dog Whisperer” line are organic wet and dry dog food, treats and chews, fortified water, liquid supplements, collars and leashes, toys, grooming products, beds, bowls, feeding supplies and an instructional series of DVDs. Eventually the product line is expected to include more than 100 products all developed to create happy, healthy and balanced dogs.

The “Dog Whisperer” line of products will be available exclusively at more than 900 PetCo stores nationwide in late spring 2008.

In making the announcement, Cesar said,

I am proud to launch my first dog product line to further support our philosophy of improving the health, happiness and balance of dogs everywhere. I am also grateful to the great people of PetCo for their participation and the tremendous support they have shown our products.”